• We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable.
• We strive to show a deep respect for human beings inside and outside our company and for the communities in which they live.
• We seek and support nonviolent ways to achieve peace and justice. We believe government resources are more productively used in meeting human needs. 
• We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable.
• We support sustainable and safe methods of food production that reduce environmental degradation, maintain the productivity of the land over time, and support the economic viability of family farms and rural communities.
• We strive to minimize our negative impact on the environment.

Rural and Township Stock Market (Pty) Ltd, encourages broad-based economic participation as a conduit to collaborate and mutually invest into the economy capital as a tool to deliver desired returns for shareholders. This approach will revolutionize and advance the township economy. The Syndicate Strategic Investing will mean a long term revival of economic activity in townships, thereby bringing new business opportunities as overall local prosperity spreads. We are convinced that this business approach will attract talent which will invent new products or implement new solutions for existing ideas. Big businesses such as Crown National, a strategic partner of South African Township Retail Network Holding, with a symbiotic relationship, benefit both entities through dual support to Spaza Shops by taking products direct to the market.